Why This Book?

Do you find it difficult to generate good strategy or execute it successfully in your organization? Recent research by MIT’s Donald Sull and colleagues shows that you are not alone: corporate leaders see strategy execution as their most serious challenge today.

The Strategy Handbook can help. It offers a set of methods and tools that enables you to improve your strategy skills and success rate. Based on longstanding and recent scientific insights into strategy, entrepreneurship, and business modeling, it offers a practical and refreshing approach to strategy generation and strategy execution that has already helped many organizations make their strategy work.

Part 1: Strategy Generation

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.

  • Five-step, focused approach to generate executable strategy in an iterative, step-by-step manner.
  • The Strategy Sketch: Visual approach to understanding, discussing, generating, assessing and formulating strategy.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Various strategy generation formats to inspire you how to apply the five steps of strategy generation in practice

1. Motivation

2. Getting ready

3. Step 1: Activating key stakeholders

4. Step 2: Mapping strategy

Stepping back for a moment

5. Step 3: Assessing strategy

6. Step 4: Innovating strategy

7. Step 5: Formulating strategy

8. Strategy generation formats

Afterword

Click the image for a preview of the book

Praise

  • “Super practical handbook!”

    Anonymous customer
  • “Excellent handy book that is surprisingly complete, despite its small format. Not only offering a clear structure, but also inspiring questions and many examples. Very useful for strategy generation and enjoyable to read. Strongly recommended!”

    Rolf, orthopedist
  • “A short and to-the-point book that is very useful for anyone involved in strategy. Practically oriented and scientifically grounded – a very strong combination that is hard to find in strategy books. Excellent price-quality ratio, more than worth the money!”

    Hans, managing director of a bank
  • “Clearly formulated. To the point and without unnecessary trivial talk. Good for using in practice.”

    Anonymous customer
  • “The Strategy Handbook part 1 is a very accessible guide for everyone aiming to generate strategy. It is not only applicable in commercial business, but also in healthcare.”

    Health-care specialist
  • “Cuts through the clutter and the noise. A smart approach that builds further upon the latest developments in strategy and that enables a quick diagnosis to turn strategy into action.”

    Bol.com customer
  • “Despite it’s small size it is complete and very practical. It offers a comprehensive approach to developing strategy. The many examples and questions help you to get priorities straight. Furthermore it is inspiring and a good compass in the difficult field of developing strategy for companies. I can truly recommend it.”

    Amazon Customer
  • “Jeroen Kraaijenbrink’s brilliant and enjoyable book equally helps tech startup founders as well as innovators working within companies. The goal is to generate a workable strategy that the team, its stakeholders and advisors can readily understand and begin to execute. We field-tested the method recently to help several teams begin to bridge from simple models to initial strategies with excellent results. We enthusiastically recommend The Strategy Handbook to all engaged in bringing the new into the marketplace.”

    InLibris
  • “The Strategy Handbook is one of the more practical and useful business books I’ve read recently. It presents a pragmatic, step-by-step approach for generating or revising a firm’s strategy.”

    Kevin Matz, Author of ‘Designing Usable Apps’
  • “This book is a source of inspiration for me. It brings together a comprehensive collection of tools and models which I use while co-creating new business plans. The book strengthens your critical view on existing strategy and provides hands-on support for generating and enriching new business ideas.”

    Jeroen Sempel, Lecturer and Consultant
  • “Dr Kraaijenbrink has given strategizing managers, strategy consultants, and even some academics, a really useful book. Strongly recommended.”

    J.C. Spender, Research Professor, Kozminski University and Esade Business School
  • “Amidst the thousands of available books on strategy, it is easy to ask why we need another book on strategy. But when you see this book, you will understand precisely why we do need this work on strategy.”

    Stuart Read, Professor of Strategic Management, Willamette University

Part 2: Strategy Execution

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and more seasoned executives, managers and entrepreneurs.

  • Four-step approach to execute strategy in an engaging, step-by-step manner, centered on a dynamic Strategy Backlog.
  • The Organizational Map: Visual approach to discovering, evaluating and solving key organizational execution challenges.
  • Systematic and with great depth but offered in easy to read, plain language without unnecessary jargon.
  • Numerous practical tools, checklists, questions and advice to make strategy generation easy and effective.
  • Structured support in tailoring the strategy process to the particular needs of your organization.

1. Motivation

2. Getting ready

3. Step 1: Bridging gaps

Stepping back for a moment

4. Step 2: Organizing strategy

Stepping back again

5. Step 3: Planning strategy

6. Step 4: Realizing strategy

7. Shaping the strategy process

Afterword

Click the image for a preview of the book

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